Someone who is quietly advancing a narrative, brand, or agenda without explicitly being paid or tasked to do so — a true believer acting as a de facto spokesperson. Used to describe superfans, community members, or online users whose behavior closely mirrors paid promotion but appears genuine, raising the question of whether their loyalty is organic or manufactured.
She defends that company in every comment section for free — classic unspoken agent behavior.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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