A state of heightened social and political awareness where someone visibly filters their speech, actions, or content through a progressive lens; often used humorously to describe when a person or brand suddenly becomes conspicuously careful about representation and language.
The company switched to full woke mode after the PR disaster and started diversity-screening every ad.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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