The recurring cultural period — often tied to social justice anniversaries, awareness months, or major news cycles — when progressive discourse floods social media and corporations rush to signal their values; used ironically to mock performative activism that appears only seasonally.
Pride month rolls around and suddenly it's woke szn for every brand with a logo to rainbow-wash.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
See all Internet & Memes slang on Slangora.