A bffr fail is when someone attempts radical honesty and either gets the facts wrong, picks the worst possible moment, or delivers truth so clumsily that the message gets lost in the reaction. It's the distinction between honesty and just being harsh without accuracy. The bffr fail is actually worse than saying nothing because it discredits the whole honest-feedback approach. Classic bffr fail: telling someone their relationship is doomed at their engagement party. You might be right. That's still a fail.
Telling her she needed a new career path on her first day at the job was a massive bffr fail.
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