Mid enshittification is the underwhelming, lukewarm variety of platform decay — not dramatic enough to spark a Twitter pile-on, not subtle enough to go unnoticed, just a steady parade of mediocre betrayals that make a product worse without being memorable about it. The 'mid' modifier, slang for average or disappointing, reframes enshittification as something that can fail to even be interesting. Users caught in mid enshittification are the most tired: they've lost enthusiasm even for complaining.
The app didn't do anything outrageous, it just keeps getting incrementally worse — total mid enshittification and somehow that's worse than a dramatic crash.
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Viral internet speak — memes, ratios, main-character moments, and the algospeak of every platform from Twitter to Reddit to TikTok comment sections.
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